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Jul 29^th (Thu), 8:30 AM - 9:30 AM GMT+10 

Registration

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Event Information

Join us as Matthew Cowan, Founder of Matt Cowan Prospecting and author of Perfect Prospecting has a conversation with Tony Hughes, best-selling author of Tech-Powered Sales and COMBO Prospecting, and Thomas Moin, Cofounder at Triggr, to discuss how to de-risk your sales career!

Sales success is becoming more difficult, especially in the area of opportunity creation, as buyers become desensitised to sales and marketing outreach. Hear how to contextualise conversations for greater engagement and higher success rates. We will also explore what it takes to succeed in noisy and higher competitive markets.

WHAT YOU WILL LEARN:

1. Why the old way of selling just doesn’t cut it anymore.
2. ​A deep dive into the biggest problems in sales today.
3. ​Explore what has changed with selling approaches in 2021 and why?
4. ​Gain a deep understanding of the key causes of pipeline atrophy.
5. Learn about the power of trigger events and research automation
6. ​Ask Tony Hughes questions on his new book, Tech-Powered Sales

WHEN:

• 8:30am AEDT (AUS)
• 3:30pm PDT (US & CAN)
• 5:30pm CDT (US & CAN)
• 6:30pm EDT (US)
• 11:30pm BST (LON)

DURATION:

• 60 minutes

MODERATED BY:

• Matthew Cowan
  
  Founder of Matt Cowan Prospecting and author of Perfect Prospecting.
  Matthew Cowan has over 18 years of B2B Sales Enablement experience with deep exposure across multiple sales philosophies across four continents including the UK, Australia, and South East Asia.
  
  He is also the author of ‘I Made 250,000 Calls… This is What I Learnt’ and most recently ‘Perfect Prospecting’

SPONSERED GUESTS:

• Tony Hughes
  
  Tony Hughes has 35 years of corporate and sales leadership experience having generated record-breaking results as a salesperson, head of sales, and CEO leading the Asia-pacific region for multi-nationals. He is a best-selling author, consultant, trainer and keynote speaker.
  
  Tony is Co-founder and Sales Innovation Director at Sales IQ Global. He serves on advisory boards and has been published by The American Management Association. Tony has also taught sales for Sydney University, University of New South Wales, and within the MBA program at the University of Technology, Sydney.
  
  He has been ranked #1 sales blogger globally by both Top Sales Magazine and Best Sales Blogger Awards. Tony is ranked a top 3 sales expert and thought leader globally by LinkedIn and the most read person on the topic of B2B selling within their platform. He has more than 500,000 blog followers and has been rated the most influential person in professional selling within Asia-Pacific three years in a row.
  
  His first book, The Joshua Principle – Leadership Secrets of Selling, is in its 10th printing and his most recent books, COMBO Prospecting and Tech-Powered Sales are published by HarperCollins Leadership New York. Tony speaks at conferences internationally and his clients are some of the best-known brands in the world including Salesforce, Grant Thornton, SAP, IBM, Flight Centre Travel Group, Adobe, Siemens, Docusign and other market leaders.
  
  
• Thomas Moin
  
  Co-Founder of Triggr.ai a leading Sales Intelligence Platform
  Thomas Moin is a specialist in Modern Sales Engagement and co-founder of Triggr, Australia’s premier Sales Intelligence Platform.
  
  Thomas was also a former founding member of HubSpot Australia where he ran sales coaching to 100+ Channel Partners throughout APAC.
  
  

PROUDLY SPONSORED BY Triggr, Sales IQ Global, and Matt Cowan Prospecting.